FW 2004

Theme:
-presented a what-do-I-do-challenge
-99% of this collection was totally liveable, mixable fashion—testament to Miuccia Prada's commercial intelligence as well as her storied talent.
-crinkled lining-silk dresses looked irresistible

*color theories: Split complements e.g. brown, blue and purple, complimentary e.g. green-blue coat with purple-red belt, monochromatic e.g. dark purple, medium purple and light purple
*all are low intensity pastel colors> harmonious

SS 2004

Theme:
-A gentle mix of vintage and new, casual and decorative
-With the perfect accessories.

*color theories: Saturation contrast e.g. various level of fullness of the same green color (same hue), Analogous colors e.g. Green & Blue
*low value and low intensity colors e.g. dull pink, khaki
*harmonious combination if colors to create little contrast

The Blakes Magic Sound of Color music video

http://www.youtube.com/watch?v=tn4BctgPfpM
It's a love song.
In this video, Seattle band The Blakes take their garage sound upbeat in their rendition of the color Blue.

Color of Sound is an interesting project which presented 5 different musicians/groups with a color, asked them to write a song with that color in mind, and then presented each color/song combination to 5 filmmakers for them to construct a video. Interesting enough?

>Red, Yellow, Blue, Green, Black and White.
>That was the idea: 5 colors, 5 bands, 5 directors, 5 inspired music videos.

The Blakes were asked to take part in this project, being assigned the color Blue.

Director Russ Lamoureux helms the video, a wonderfully different take on boy sorta meets girl that will leave you feeling anything but blue.

the 19th century

Creative development:
The Miu Miu collection is synonymous with a strong identity and an independent creative development.

Quality:
The quality of all Miu Miu products is absolute and is applied at every phase of the process:
from the design to the choice of materials, from the workmanship in production to the attention to every single detail, intended to make each item one-of-a-kind.

Sophisticated and strong advertising campaigns:
The impressive and effective Miu Miu campaigns are executed by the most well-known photographers, with internationally renown talents such as Kim Basinger, Drew Barrymore, Maggie Gyllenhaal, Chloé Sevigny, Ludivine Sagnier, Zhou Xun, Lindsay Lohan and Laetitia Casta.

*color theories: monochromatic (dark brown and light brown) & achromatic (black, white and gray)
*low intensity pale colors were used
*little contrast because of saturation constant

Miuccia's preference

'I make ugly clothes from ugly materials: simply bad taste. But they end up looking good anyway.’ Miucca Prada said.Miucca Prada has developed a unique style that skillfully mixes intellectual purity and eccentric elegance, futuristic minimalism and multicultural inspiration. Perhaps better than any other designer, she represents the global aesthetic of the 1900s.Visionary,instinctive,curious,and attuned to rapid changes in dress and society, Prada bases her decisions on a number of clear and basic rules.

First of all, she believes in experimentation---in materials, lines, mixes of influences, and inspirations.
Second, she believes in creating fashion for a clientele without using age as a criterion: ‘age is a non-criterion because it would be limiting.’
Third, her design respond to the concept of ‘conscious modernity’ without adhering to any aesthetic preconceptions, and take risks when the mood strikes---as they are the result of imagination and rationality.

According to Miuccia Prada, being in the forefront is not a choice. ‘I follow my instinct; and even if I question whether what I am doing makes perfect sense to me or others, in reality the important thing is that I thoroughly believe in it.’

Miuccia Bianchi Prada - Biography

Miuccia Bianchi Prada (born in 1949) is an Italian fashion designer (Prada, Miu Miu) and entrepreneur. The youngest granddaughter of Prada founder Mario Prada, she and her husband, Patrizio Bertelli, took over the family-owned luxury goods manufacturer in 1978. Since then, they've turned it into a fashion powerhouse, acquiring Jil Sander, Helmut Lang and shoemaker Church & Co.

Actually she didn't have any training in formal design, her education included Ph.D. in Political Science. After university, she entered the family business 1978 and soon revolutionized the appearence of its products. The name of the collection is taken from Miuccia Prada's nickname.
Her interest in unusual fabrics led to the distinctive trademark of Prada products: the surprising combination of materials. There are usually two discoveries to be made when dealing with Prada products: First, the surprise to see the use of a specific material in an unusual context and in consequence, the astonishment how good it fits the purpose. In 1989, she introduced women's wear with instant success, men's wear followed equally sucessful in 1995.

Miu Miu is Positioned as the daily-oriented,more affordable clothing line from the Prada fashion house use,opened in 1992 and headed by miuccia Prada. Miuccia Prada is a true trend visionary and her second line Miu Miu has always been the go-to for an instant hit of what's hot. Since its launch in 1992, Miu Miu's sophisticated-eclectic design mix has earned the label a host of devotees such as Nicole Kidman and Chloë Sevigny. Classic but super cool, a Miu Miu look will take you from the most uptown eaterie to the hippest nightspot.

Prada has long been a financial supporter of art. She recently organized a traveling, art-gallery style display of many skirts she has designed. The exhibition was called "Waist Down". Prada built her family's modest luggage brand into a company worth billions. She is the younger daughter of Luigi "Gino" Bianchi and his wife, the former Luisia Prada. She was adopted in the 1980s by her mother's sister, an act which changed her surname to Prada.[2] Her maternal. grandfather, Mario Prada, and his brother, Martino, founded the family luxury leather goods company in Milan in 1913; called Fratelli Prada, it was originally a small luxury goods and accessories shop. In 1978, a reluctant Miuccia assumed the reins from her mother, after completing a PhD in Political Science.She was an unlikely successor, having spent the last five years studying and performing mime at Milan's Teatro Piccolo, being a paid-up member of the Communist party and champion of women's rights in seventies' Milan. But she soon proved her worth. In 1985, she designed a new line of black, unlabelled, hard-wearing, but finely-woven nylon handbags that immediately became must-haves for the fashion cognoscenti, seen hanging off the arm of the likes of Jerry Hall and Marie Helvin. With retail prices starting at around £250, a bootlegging industry quickly sprang up, making the authentic articles even more desirable. More importantly, Prada bags were established as the accessory of choice for supermodels and fashion editors the world over.Prada launched her eponymous ready-to-wear collection for autumn/winter 1989 to critical acclaim. The plain, almost austere lines of her designs provided a stark contrast to the overtly sensual designs of other labels of the time and one admiring fashion journalist described Prada's clothes as "uniforms for the slightly disenfranchised". In 1992, she debuted the less expensive bridge line Miu Miu (Miuccia's nickname), inspired by her personal wardrobe of earthier, hippyish garments in natural fabrics and colours. Clean and stylish designs, fine materials and exquisite craftsmanship conspired to win Prada a Council of Fashion Designers of America International Award in 1993. A year later, she showed in New York for the first time and opened her London boutique. She now shows for Prada and Miu Miu twice a year in Milan.Miuccia met her husband and business partner Patrizio Bertelli at the same time she took the helm of the family company. "If I hadn't met him, I probably would have given up - or at least not been able to do what I have done," she once said. It was under Bertelli's sway that the design house started making moves towards becoming an international conglomerate to rival LVMH in 1999/2000, adding such top flight labels as Fendi, Helmut Lang, Jil Sander and Azzedine Alaia to its portfolio of brands.

BRAND HISTORY: MIU MIU

Miu Miu is the famous Italian brand Prada vice Line (Secondary line). Believe that the majority of fans are aware of Prada fashion is created by Mario Prada's family business to produce famous handbag Europe. However, not all fashion lovers know the origin of History Miu Miu.

Miu Miu Prada is the third-generation successor Miss Miuccia Prada's nick name.Born in 1950 in Miuccia Miss, 20-year-old has been the revelation of her smart, fashion sense and design talent, design of a waterproof fabric used "Pocone" to create the backpack when the 20-year-old to be a political test Xue doctorate. 1979, officially take office Prada.

In order to save the family business to the sinking, Miuccia expansion handbag line, shopping bags Tianshou Women (tote bags) and a backpack. Miuccia back with her favorite black nylon waterproof fabric "Pocone" to production of various kinds of bags, and the Prada decorated.The Tiepai inverted triangle. Prada black nylon bag of such a trend of the'80s love. 1985, the first open up more of Miuccia Prada garments Series (Ready-to-wear), as well as President footwear series. In this way, Miuccia will save the family business to dusk.1990s, Miuccia Prada and business groups, such as the development of a climate. 1992, the creation of Miuccia line Miu Miu, more young customers for sale. Style, the trip younger than the main line. This is not only for the Prada style opened up a brand new sky, as well as develop a source of wealth Prada, Miu Miu to Prada make a lot of money. Is the so-called "名利雙收", "reputation" will always follow the "利禄" from time to also Ganbuzou. Miuccia's fame has soared with her wealth increased. 1993, Miuccia Prada won the Council of Fashion Designers of AmeriCA international prize in 1995, won the "best fashion designer" reputation. And the financial authority of the United States newspaper, "The Wall Street Journal" Miuccia Prada more elections for the European powers most of the 30 women.

名利雙收of Miuccia prada waved his magic wand so on, to the 1990s MIU MIU become the most representative of the Italian brand. How representative? Just simple youthful Miu Miu, global marketing, I wonder how many of the world sweeping fashion fans. It in the fashion industry not least the status of the main line of Prada.Qingling simple styleMIU MIU more Qingyi fabrics, such as cotton, silk, etc., lines flowing, and style minimalism, less unnecessary decorative details, on the whole gave the undertaking Prada simple habits of feeling. But simplicity naturalization simple, and always Miu Miu style comparison youth, the use of plain color (Earthy tone), with the main line of little black Prada image of the cute logo, it is so faded that will rub Prada mature charm, a number of playful spirit of the lovely women can provide high-wear clothes.Brand rating: Italian-style youthItaly is world famous fashion, because Italian fashion tailoring Tuotie,光鮮rate arguments, it is refined and dignified (refined). However, this steadily refined style, not everyone likes young people. MIU MIU birth, it is necessary to the framework of the gentle, applying one or two colors, the Italian fashion show a lovely side.



COMPARED WITH PRADA

The relationship between the main Prada collection and MiuMiu become more discrepancy as go on, where miumiu has a girlish head and towards a more playful side.

The line is known for its clean and stylish designs, use of fine materials, more colourful patterns and affordable prices .

Miucca Prada's vision of the Miu Miu women is continuously redefined. With each chapter becoming yet another facet of a crystalline,complicated feminine ideal.Where an ingrained elegance meets immediacy and lightness.Where independence,improbably meets sensuality,where sophistication meets nonchalance.The very definition of creative transformation.To complement a woman who is possible to define.

French singer Vanessa Paradis is the current face of Miu Miu, replacing Kirsten Dunst in 2008. Previous faces include model Laetitia Casta, actress/singer Lindsay Lohan, and Chinese actress Zhou Xun.
There are Miu Miu boutiques situated in New York, Los Angeles, London, Florence, Milan,Tokyo, Nagoya, Kobe, Fukuoka, Paris, Singapore, Hong Kong, and Taipei. Miu Miu has plans to open up another United States boutique in Boston in 2008.Mix & match with Prada

Prada top and skirt. Top at Bergdorf Goodman. Skirt at select Prada stores. Miu Miu cardigan and crinoline skirt. Cardigan at select Neiman Marcus stores. Skirt at select Miu Miu stores.